Reebok Classic Re-Launch
In March 2016 we provided full production for Reeboks re-launch of their Reebok classic footwear. The intimate event hosted 400 people who all received a complimentary pair of the all-white trainers. The evening displayed work from a wide range of artists and the classics back-catalogue incorporating this theme, showing the product's hugely popular and successful heritage. The evening was culminated by an exclusive performance for American Rap Artist Kendrick Lemar, whose outstanding performance included a combination of his most popular work as well as recently released tracks that framed a truly fantastic product launch.
The event took place at Old Granada Studios, utilizing several of the spaces within the venue to display the artists work and to provide a performance space for the live act and DJ's. A runway and circular stage were used ensuring an intimate experience for all the guests. The lighting design incorporated Ayrton magic blades, Chauvet NXT-1s, 330Sr Legends and R1 Beams on a circular truss above the stage controlled by MagicQ.
Distributed D&B Audiotechnik Y-Series and V-Series sound systems were used to provide even coverage across the artist and performance spaces respectively. A Digico SD9 mixing console provided control allowing any sound source to be sent to any part of the system as and when it was required and Sennheiser 5000 series wireless microphones were spec'd to ensure pristine audio quality.